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Our Story

Unplugged is a fashion and lifestyle brand bringing hand-picked selections from across the world to our treasure cove buried in the heart of Byron Bay, Australia. We are an iconic boutique with an edge of sass. Understated, unique and ultra-aesthetic finds are what makes us tick - all vital for making the most of free spirited Byron Bay in serious style.

Our ethos is simplicity, fun vibes and garments we love. Combining fashion, art, music and adventure we believe in living well and being dressed to kill whilst doing it.

Play is key for us - skateboards, boxing bags, surfboards, film cameras and roller-skates hang in between the latest fashion must-haves. It's as much fun to shop our labels as it is to flick through the vinyl record collection and admire our vintage collection of cameras whilst listening to the soulful sounds of Hendrix, Davis and Clapton.

The Unplugged team have a dedication to old-fashioned excellent customer service and we truly love our customers, which translates online for those who can't make it into our adult play-den.

Digital Marketing by Uppercut Digital Agency

Unplugged byron bay